I am super grateful to have been the copywriter for this 50th anniversary celebration commercial.
These are some of the social posts I created for Byline Bank’s channels to promote the brand, its products and services, and exemplify their voice, personality, warmth, and love for the city they serve. These are aligned with various National Days throughout the year.
When we launched Hulu with Live TV we were launching a new product experience, as well. Here are some pieces I wrote to help inform current and new subscribers of the changes and cost savings in some instances. New landing pages, videos, App Store copy refresh, outdoor, direct mail, and social placements also helped with the breadth of offerings and building excitement.
We partnered with the Los Angeles Angels to create a replica dugout to launch the 2009 season and invited fans to take pictures inside. They even had to walk over crushed peanut shells on their way to the bench.
The brand was looking for a new tour kit to stay competitive and showcase their commitment to an enriching and enlivening education and all the ways their students could bring that to life. Parents who visited a center were greeted with a vibrant display of what this education has to offer.
Revelation Breathwork started as an in-person Breathwork class in a dance studio in Los Angeles and grew into a global community with people taking online classes in more than 70 countries.
Here are some pictures of the new homepage, some additional pages, and the original homepage that we started with when looking at how to rebrand and position their services. I led the creation of their brand identity, logo, and helped revise the site copy to tell a more informative and heartfelt story about the benefits of their unique offering. We also reordered the top nav to focus on classes as they were switching to a subscription based model.
Duracell was looking for a way to announce its Powermat partnership with Starbucks in select locations across the Bay Area. So our team created interactive bus shelters and posters, a pop-up game, personal relaxation stations, and other installations to let consumers know the new advantage to powering up on their favorite coffee drink was that their phone could get a charge too.
We partnered with the Los Angeles Dodgers to produce this PSA with Andre Ethier and then encouraged fans across social media to take the pledge to not text and drive. I was the writer for the video, landing page, and social posts, as well.
Whatever you’re feeling—happy, sad, inspired—there is beauty in the art of expression…and the chance to have your art featured on in-store posters, outdoor billboards, or your very own line of greeting cards.
Brand billboard launch for ‘Let It Out’ campaign.
In-store posters feature prints from Blick artists with headlines that describe their artistic inspiration.
Outdoor placements showcase the work of Blick artists and a title of the piece.
Street artist installments in various locations.
Artists can turn their creative expressions into their own set of greeting cards.
Recipients receive product discounts through a QR code on the back.
To play up the exclusivity of the Range Rover Autobiography, we created a microsite that started out with viewers just missing catching a glimpse of the car.
To create buzz for the Ultimate Ears Boom portable speaker we partnered with world-renowned violinist Lindsey Stirling to turn a day of shopping at an outdoor mall into an unexpected live musical experience.
Along with writing press releases and being a member of the editorial team managing seasonal publications, I was very fortunate to write features and columns for the Dodgers monthly magazine—and to spend time with some legends of the game.
